A guide to asymmetric balance in graphic design

An asymmetric graphic design is usually off-center or created with an odd or mismatched number of distinct elements. An asymmetrical design isn’t unbalanced, it just doesn’t create well-divided or identical sides. You can have an interesting design without perfect symmetry.

Asymmetry in layout

With an asymmetric equalization, you distribute elements unevenly within the format, which can mean balancing a large photo with several small graphics. You create tension by intentionally avoiding balance. Asymmetric balance can be subtle or obvious.

Uneven elements give us more opportunities to arrange the page and create interesting patterns than perfectly symmetrical objects. Asymmetric layouts are generally more dynamic; By deliberately ignoring balance, the designer can create tension, express movement, or convey a mood such as anger, excitement, joy, or occasional amusement. It’s difficult to create an asymmetrical design, but if you get it right, the design is eye-catching.

While most designers tend to create symmetrical designs without much thought, asymmetrical designs require a little more thought. Experiment with the elements you need to work with – text, images, space, color – until you have a design that works for you.

  • Create a balance in your asymmetrical design so that one part isn’t much heavier than the rest. It’s okay to use a large image as long as the design balances it with space, text, or other elements. The viewer’s gaze falls first on the large image, then on the text or other balancing elements.

  • Use white space to isolate one element from another.

  • Add focus to an element with color.

  • use movement. The eye follows arrows or a shape that points in a direction. A viewer’s eyes look in the same direction as a model’s eyes in an image view. If the model in your drawing is looking to the right, your viewer will too.

  • Use a grid to assess the balance of your asymmetrical design. As you add an element to one side of the grid, look for the element, space, or color that balances it on the other side. For example, a layout with staggered titles or multiple small graphics on one side of the page can be balanced with a single large image or graphic on the other side.

  • The asymmetrical balance is interesting. It gives an impression of modernity and energy. The relationships between the elements of the design are more complex than in symmetrical designs, but the resulting design is more likely to grab a viewer’s attention than the asymmetrical design.

    Asymmetry in folds and necklines

    A printed document can be skewed in other ways. A folded piece with distinctly uneven panels will have asymmetrical folds, such as French folds. The shape of a blank or the shape of a package where left and right or top and bottom are not symmetrical is asymmetrical.

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